Instagram Savvy

As digital marketers, we are often asked what are the best social media platforms. Depending on the audience and type of campaign you are running, this answer can vary, but one to keep an eye on is definitely Instagram. Launched back in 2010, Instagram was designed to be a visual social network that allowed people…

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Grow Your Heart 3 Sizes

This holiday season, adHOME is promoting a fun initiative that gives back to the community and encourages good deeds. Our goal is to create a positive impact on the people around us by participating in charitable causes, helping out a neighbour in need and a variety of other great ideas. Over the next month and…

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Welcome to the New Space Race

The next generation in space exploration is one in which private companies are leading the way.  Since its inception in 1996 (inspired by the Orteig Prize of 1919 in which teams were challenged to complete the first non-stop flight between New York City and Paris), the XPrize has encouraged private innovation, particularly, but not solely,…

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What is Remarketing?

In the past, when considering digital marketing as a whole, “What is Digital Marketing” briefly touched on remarketing. It is simply defined by Google as “Remarketing lets you show ads to people who’ve visited your website or used your mobile app” but can be used across Google and social media platforms alike. Display remarketing is…

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UX and Why It Matters

Have you ever been on a website or searched for a company only to find their website overly confusing? Not enough information? Too many menu options? This is exactly what UX aims to fix. What is UX? Overall, User Experience (UX) is defined by Google as “the overall experience of a person using a product…

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Fall Design Inspirations

As a team of people who are creative for a living, we inevitably take inspiration from everyday life and channel it into our work. This includes the changing of the seasons. It could be anything from the bright warm colour palette of the fall trees, to the cozy feeling of a large knit sweater or…

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Behind the Locked Door

If you haven’t been to an escape room yet…What are you waiting for? No more Settler’s of Catan Saturdays! Escape Rooms are the new thing to do and if you’ve done one, you know why. The basic idea? Throw a few people in a room (willingly), tell them a story to set the stage (and…

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Driving Change

This year, the City of London has taken a huge step towards making our streets safer by participating in the Vision Zero initiative as part of Canada’s Road Safety Strategy 2025. A highly successful road safety project that began in Sweden in the mid-90’s, Vision Zero has now grown into a global effort with the…

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