mad men

Pass The Heinz

It’s time for marketers to dust off their Mad Men DVDs and give them another watch. Heinz has officially approved an ad campaign created nearly fifty years ago by Mad Men’s only, Don Draper. You heard that right – Heinz is actually running the ads at present. Although the client did not approve the concept…

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Getting to know Mark Brown

Mark Brown is a tough guy to spot. Between meeting with clients, briefing his developers, attending (or speaking at) tech conferences, sketching wireframe after wireframe and unleashing his own code onto the web, he moves from place to place like the Flash. If you’re lucky, you might be able to get him to take a…

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direct-sales

The Down-low on Direct Sales

Astronomically different from digital or traditional sales approaches, Direct Sales is a beast all of its own. This sales technique has been around the longest, dating back to 1000 B.C. An Egyptian landowner drafted an advertisement on a piece of papyrus offering a gold coin reward for the return of his runaway slave. You can…

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hallmark ad

Keeping it under wraps…

As creatives, we’re constantly on the hunt for new and exciting ideas, inspiration and all things artistic. Wrapping paper was a no-brainer for us when it comes to putting a personal touch on something special for your loved ones. In a world with such curated, cookie-cutter products on the market, gift-wrapping has become the perfect way…

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How DDB Became The King of Copy

This month at adHOME, one of our esteemed Account Directors took us back to a time long ago when copywriters were kings. He treated us to the short but powerful documentary: “Remember those great Volkswagen ads?” This documentary shares the story of the charming, honest ad campaigns DDB World Communications created for Volkswagen in the fifties. The…

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