Getting to know Mark Brown

Mark Brown is a tough guy to spot. Between meeting with clients, briefing his developers, attending (or speaking at) tech conferences, sketching wireframe after wireframe and unleashing his own code onto the web, he moves from place to place like the Flash. If you’re lucky, you might be able to get him to take a…

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direct-sales

The Down-low on Direct Sales

Astronomically different from digital or traditional sales approaches, Direct Sales is a beast all of its own. This sales technique has been around the longest, dating back to 1000 B.C. An Egyptian landowner drafted an advertisement on a piece of papyrus offering a gold coin reward for the return of his runaway slave. You can…

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hallmark ad

Keeping it under wraps…

As creatives, we’re constantly on the hunt for new and exciting ideas, inspiration and all things artistic. Wrapping paper was a no-brainer for us when it comes to putting a personal touch on something special for your loved ones. In a world with such curated, cookie-cutter products on the market, gift-wrapping has become the perfect way…

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How DDB Became The King of Copy

This month at adHOME, one of our esteemed Account Directors took us back to a time long ago when copywriters were kings. He treated us to the short but powerful documentary: “Remember those great Volkswagen ads?” This documentary shares the story of the charming, honest ad campaigns DDB World Communications created for Volkswagen in the fifties. The…

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Our View on Viewbooks

With over 98 universities in Canada, 1,845 in the United States and over 23,000 worldwide, these academic institutions are in constant competition with each other and are challenged not only with publishing compelling and robust research in the most prestigious journals, but also with developing a unique brand voice that is loud enough to be heard…

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Small Agencies. BIG Ideas.

While the volume during one of our brainstorming sessions may suggest that there are hundreds of us, we’re really only a team of 25. Our adHOME team certainly roared when we worked on our award-winning campaign for the Ontario Senior Games Association entitled “Age is Nothing. Game is Everything”. In addition to winning a Summit…

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