Talking TED Talks

Do you know what a TED Talk is? Oftentimes people can think of their favourites right off the bat whether it was funny, inspiring, scientific or educational, TED Talks can take many forms and are memorable. For those of you who do not know, TED is a nonprofit devoted to spreading ideas, usually in the…

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Creating Seamless Experiences

Back in the 1990’s, shopping meant getting dressed and leaving the house to go to a brick and mortar store. Sometimes you would even have to go to several of them over the course of an entire “shopping day,” to search for the items you dreamt of owning. Back then, some of the really customer…

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Minimalism

These days there are endless opportunities and media platforms for brands to connect with consumers. You can find ads on TV, on the internet, and now they even come right to us on our cell phones – in our social media feeds, our chats, and even our games. Companies everywhere are competing for consumer attention,…

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We’ll Just Buy the Keywords

Many moons ago, in a job market far-far-away, I sat across a boardroom table from several high-ranking managing executives. A newly minted marketing manager for a luxury chain of hotels, I had drafted a communications plan for the upcoming year, which included (amongst a slew of traditional tactics) a strong digital component that focused heavily…

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Life as an Account Director

At adHOME our most valued assets are our people. Today, we had a chance to talk with Jason Brown, Account Director at adHOME, to bring his perspective of what it’s like to work in a advertising agency. From a small town of 1,000 people to Account Director at adHOME, Jason is reaching his 11th year…

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Generation Play

There’s a quiet revolution happening across forward-thinking workplaces throughout the developed world. We knew it was coming. There were hints of the changing of the guard peppered throughout the late 90s and early 2000s. It was a generational shift in workplace attitudes, an idea that work needn’t be a backbreaking, soul-crushing endeavour; that work could…

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Unfriending Facebook

What do Elon Musk and Playboy Magazine have in common?  Aside from Musk actually being the quintessential playboy himself, they both recently announced that they are joining the #deletefacebook movement by suspending their accounts in the wake of the massive Facebook user data leak.   Actually, calling it a leak is a bit of a…

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