Overview:

We are currently looking to add a full time Content & Social Media Manager to our London team. This role is responsible for developing and executing innovative social media marketing campaigns for a variety of clients working with our accounts and creative teams. The successful candidate will have proven creative, strategic and communications skills with dedicated experience growing national social media accounts, and a thorough understanding of content marketing principles.

Core Duties and Responsibilities include:

  • Create, manage and execute content strategies by translating overall brand strategy into campaigns on appropriate social media channels
  • Oversee approval of monthly client calendars, adhering to brand voice and tone
  • Development of social media playbooks and How-To documents that comply with up-to-date rules, regulations and policies
  • Work in collaboration with paid media strategies to amplify efforts; implement boosted content buys
  • Develop and generate meaningful, shareable content that incites action and engagement (short form copywriting, microcontent)
  • Execute original, curated and engagement-based social media tactics
  • Weekly and monthly editorial calendar writing and editing
  • Perform and maintain up-to-date analytics and reports on all accounts, with continuous optimization toward key audiences and objectives
  • Perform social media follower/influencer building through outreach, and day-to-day engagement
  • Research and social auditing for various industries and segments
  • Daily monitoring and engaging within social channels, with continuous optimization and recommendations
  • Ongoing analysis of social data and metrics; issuing weekly, monthly and yearly reports and executing appropriate strategies and recommendations for improvement
  • Creation of Digital Personas from strategic audience research
  • Keeping abreast of all industry trends, insights, topics and best practices with monthly memos
  • Set up, optimize and manage clients’ social profiles and Google Places pages
  • Implement brand reputation management components for review sites

Desired skills and experience:

  • 5+ years in a related capacity (digital, social media, public relations)
  • Deep knowledge of all social media platforms (including but not limited to Facebook, Twitter, Instagram, Google+, Snapchat, Pinterest and YouTube)
  • Experience creating for and executing both personal and corporate social media brand presence
  • Understanding of content marketing principles and ability to integrate them into social media publishing tactics
  • High attention to detail
  • Ability to confidently multi-task various clients and responsibilities with simultaneous deadlines
  • Team player with demonstrated ability to work across agency disciplines (analytics, creative, strategy, media)
  • Self-starter; takes initiative to proactively problem-solve
  • Able to operate with minimal daily direction with a strong work ethic
  • Proven ability to grow social followers using integrated organic and paid tactics
  • Excellent grammar skills and high attention to detail
  • Proficiency in tracking conversion metrics and SEO strategy
  • Demonstrated experience with social media content creation (including blog writing, promotional campaign creation, and infographics) across various channels and media types
  • Proficiency in WordPress and Adobe Design Suite considered assets
  • Experience utilizing social media management software, such as Hootsuite, as well as social listening tools
  • Experience building and growing national brands on social media
  • Agency experience considered an asset.

If you think you’re a fit, update your portfolio and introduce yourself! Send an email and resume to careers@adHOMEcreative.com.

This opportunity is for a full-time position in London, ON.

We thank all applicants for their interest, however, only those selected for an interview will be contacted. adHOME is an equal opportunity employer.