Building Materials Industry
adHOME has worked with some of the largest brands in the building materials industry over the past decade, on both the residential and commercial sides of the business. As LEED classification and sustainable building practices become increasingly important, we have focused our campaigns to meet this fundamental shift in consumer demands for more responsible products and green processes.
With an increased demand for DIY friendly products, we have developed large-scale content marketing strategies, both digital and print-based, which have cemented our clients as knowledge providers. This is a critical step on the path-to-purchase when as much as 50% of buyers make their purchasing decisions before they have even stepped into a big box store or contacted a sales representative. We understand how to partner with retail giants, like Home Depot, to build product awareness and grow market share.