Over the past 12 years, adHOME has had the opportunity to work with some of the most recognizable brands in the industry and at the centre of this dynamic and highly competitive world is “mom” – key decision maker. Her detailed customer persona allows us to clearly identify key touch points along the path-to-purchase, whether it’s an online banner ad, in-store video, TV spot, shelf talker, end cap or print ad.
Our experience working with retail giants such as Walmart and Home Depot has provided us with key insights on the demanding relationships between CPG brands and their retailers. We’ve helped Procter & Gamble secure coveted retail space in Walmart’s “Action Alley” by developing innovative promotional strategies and custom display materials. We clearly understand the need for quick turnaround in this industry, often briefing and completing several jobs in the same day without compromising quality.