McKenzie Lake Lawyers Branding

While many law firms claim to be modern and progressive, their brand often tells a very different story. adHOME worked with McKenzie Lake Law team to ensure that their branding reflected their forward thinking approach and reinforced their position as one of the premiere firms in Southwestern Ontario.

The path to creating a unique identity that captured the personality and the brand, started with an interactive session between adHOME and stakeholders at McKenzie Lake. Through this process key elements of the brand were developed and a clear path for implementation was established. The new look and feel kicked off with the launch of a new website followed by a brand practice area specific campaigns, social media and content marketing internal promotions and client appreciation events.

Results

Over the past three years, McKenzie Lake has established itself as one of the most modern and forward-thinking firms in the region. The new look and feel for the brand reflects their premium positioning and provides continuity across all audience touch points, helping to differentiate themselves in the market and attract new talent.

Quote_Marks

“In today’s increasingly competitive legal marketplace, adHOME has helped McKenzie Lake cut through the noise by developing a number of effective creative campaigns.  The results – improved reach with our target audience, increased engagement and overall brand awareness.  Those are great results!”

Chief Information Officer & Director of Marketing, McKenzie Lake Lawyers

 

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