Building Materials Case Study

Building Materials Industry adHOME has worked with some of the largest brands in the building materials industry over the past decade, on both the residential and commercial sides of the business. As LEED classification and sustainable building practices become increasingly important, we have focused our campaigns to meet this fundamental shift in consumer demands for more responsible…

Building Materials Case Study

Tender Tootsies Digital Case Study ROXUL’s Online DIY Campaign One of the most under-utilized platforms in the building materials market is digital advertising and social media. Even leading brands struggle to create and manage meaningful, online relationships with their customers. Over the past decade, adHOME had established Roxul as the leading insulation brand in North…

Animal Health Case Study

Animal Health Industry

For over eight years, adHOME has worked with some of the most influential companion animal, bovine, equine and swine brands in the animal health industry and we understand the unique challenges that come with selling to veterinarians. Extremely busy clinics, limited access to key decision makers, long purchase cycles, and diverse audience interests are all critical factors when developing our market strategy.
We have significant expertise in developing loyalty and incentive programs targeted at veterinarians to stimulate sales. Our recent launch of innovative iPad applications have empowered sales representatives with relevant product information, current promotions, customer sales history and automated order processing. Our educational campaigns have raised awareness on important topics such as heartworm disease, rabies and equine deworming that in turn, support veterinarians by driving end users to clinics for proper care and consultation.

Education Case Study

Education Industry With over ten years of experience working with some of the premier educational institutions in Canada, we understand the recruitment marketing challenges that the industry faces today. Tightened national budgets and diminished scholarship grants have pushed student enrolment levels lower. Tertiary education institutes are experiencing intensified rivalries as the competition to recruit the…

Education Case Study

Roxul DIY Case Study Ivey's Recruitment Campaign Competition to recruit top candidates into MBA programs is as fierce as it is global. As the first and most prestigious business school in Canada, Richard Ivey School of Business has been developing corporate leaders for over 90 years. During an eight-year relationship, adHOME planned and executed marketing…