Ontario’s Southwest Branding
The world of travel opens our eyes to the natural beauty around us and the Province of Ontario has some of the most diverse landscape and attractions for all types of travellers. adHOME launched the Ontario’s Southwest brand for the Southwest Ontario Tourism Corporation, a region comprised of nine diverse Destination Marketing Organizations (DMOs).
With such unique product offerings and so much geography to cover, we chose to connect the region through its natural assets, thereby creating the Shaped By Nature tagline. The logo icon brings to life the diverse landscape, from farmland to shoreline, and the nine birds represent the nine distinct destinations. We developed marketing campaigns to promote the area’s key tourism demand generators including festivals, waterfront activities and culinary pursuits. Our campaigns aimed to build awareness of the Ontario’s Southwest brand and establish social networks to engage interested travelers.
Ontario’s Southwest brand launch was an award winner delivering 1.3 billion brand impressions. Our social media efforts generated 5,200+ Facebook fans, 450+ Twitter followers and 100+ Pinterest followers ranking an impressive #4 behind much more familiar destinations (i.e. Greater Toronto Area, Niagara Region).
The digital marketing campaigns drove 72% of the overall website traffic with 57% of all visits coming from our target audience of people living outside the region (US & GTA). The website witnessed an average of 10,566 visits per month, 85.92% of which were unique visits.
“adHOME created us an award-winning brand and established Ontario’s Southwest in the digital marketplace among tier one destinations such as Niagara and Muskoka – quite an accomplishment for a completely unknown brand.”
Executive Director, Ontario’s Southwest