It’s a story about the power of collaboration. adHOME has teamed up with fellow TCAAN agency, Dyversity, on a number of key projects and we’re both enjoying a new working partnership that will bring exciting new opportunities for our respective clients, partners and staff.
Dyversity is based in Toronto and over the last 20 years they have become experts in serving the multicultural marketing niche. They create campaigns for large national and multinational brands such as RBC, Canada Post and Bell Canada, and while their work has earned them a sterling reputation and countless awards, they identified a core need to strengthen their offerings in digital marketing.
Both adHOME and Dyversity are long-standing members of the Trans-Canada Advertising Agency Network (TCAAN). When our team showcased our award-winning creative at a recent conference, it caught the attention of Dyversity president Albert Yue and creative lead, Jensen Tsoi. In adHOME, they saw an opportunity to team up with an agency that would give them a distinct market advantage by making their team more competitive and diverse, and their offerings more robust and comprehensive, particularly in digital.
At adHOME, we recognized the benefit of having more global perspectives and experiences. It soon became apparent that our two teams would be excellent complements to one another and hence our powerful partnership was formed.
Everyone on our combined team agrees that the best outcome of this synergistic relationship is that there is so much more that unites us than separates us. And that’s what diversity is all about. Stay tuned to see what great things we achieve together!
Learn more about the benefits of effective multicultural marketing and how P&G sees multicultural marketing as a $1 billion opportunity!