One of the latest advertising trends online is native ads. But do you know what they are and how to work with them? The main idea of native ads is to advertise content with themes related to the information on the page, but in a way that fits the surroundings and is still inserted in…
With 2018 approaching quickly, our design team has made some predictions about what’s to come and what will continue to be involved in great design. Minimalism This modern take includes decluttering design, including only what is necessary in the most efficient way. It is a very clean and simple design style, that is easy to…
As digital marketers, we are often asked what are the best social media platforms. Depending on the audience and type of campaign you are running, this answer can vary, but one to keep an eye on is definitely Instagram. Launched back in 2010, Instagram was designed to be a visual social network that allowed people…
This holiday season, adHOME is promoting a fun initiative that gives back to the community and encourages good deeds. Our goal is to create a positive impact on the people around us by participating in charitable causes, helping out a neighbour in need and a variety of other great ideas. Over the next month and…
The next generation in space exploration is one in which private companies are leading the way. Since its inception in 1996 (inspired by the Orteig Prize of 1919 in which teams were challenged to complete the first non-stop flight between New York City and Paris), the XPrize has encouraged private innovation, particularly, but not solely,…
In the past, when considering digital marketing as a whole, “What is Digital Marketing” briefly touched on remarketing. It is simply defined by Google as “Remarketing lets you show ads to people who’ve visited your website or used your mobile app” but can be used across Google and social media platforms alike. Display remarketing is…
Have you ever been on a website or searched for a company only to find their website overly confusing? Not enough information? Too many menu options? This is exactly what UX aims to fix. What is UX? Overall, User Experience (UX) is defined by Google as “the overall experience of a person using a product…
The Importance Of a Strong Brand What do we actually remember about a logo? Take a minute and think about a strong brand…. like Apple. Perhaps you can picture the logo in your mind, and maybe even imagine that the apple is grey. But does the apple have a stem? Or a leaf? Is the…
As a team of people who are creative for a living, we inevitably take inspiration from everyday life and channel it into our work. This includes the changing of the seasons. It could be anything from the bright warm colour palette of the fall trees, to the cozy feeling of a large knit sweater or…
Did you hear the news? The City of St. Thomas unveiled their new corporate identity this week, and we couldn’t be more excited. Since the summer, the adHOME team has been crafting the brand’s positioning and personality to be leveraged for a new look that would speak to the identity of the community as a…