If you haven’t been to an escape room yet…What are you waiting for? No more Settler’s of Catan Saturdays! Escape Rooms are the new thing to do and if you’ve done one, you know why. The basic idea? Throw a few people in a room (willingly), tell them a story to set the stage (and…
This year, the City of London has taken a huge step towards making our streets safer by participating in the Vision Zero initiative as part of Canada’s Road Safety Strategy 2025. A highly successful road safety project that began in Sweden in the mid-90’s, Vision Zero has now grown into a global effort with the…
Recently, the adHOME team got out of the office to take part in an afternoon time travel adventure. Ok, we really just hopped in the car and went for a road trip, but when we stepped inside the doors of the newly opened Sifton West 5 Discovery Centre, it certainly felt like the future. This…
“Daring ideas are like chessmen moved forward. They may be beaten, but they may start a winning game.” — Johann Wolfgang von Goethe This year, three of our clients decided to take a bold step forward and push their brands in a direction that was considerably outside of their comfort zone. These daring choices paid…
From the desk of Jenny….Former adHOME Intern Exams are almost over! Uh oh, time to find a summer job. But what do I do? I think 95% of students go through this exact crisis. Take me for example, I am a second year general business student, with no clue of what I want my future…
It’s been said that Saul Bass’ work is “instrumental” to the graphic design and advertising world, and although punny, rings true to many designers and artists who pull inspiration from Saul’s prosperous career. It’s safe to say that Saul was the man who altered the golden rules of design with his simple, yet out of…
Canada 150 has spurred many people into a Canadian pride frenzy – with the recent Canada Day celebration said and done, the festivities still continue as Canada celebrates its 150th birthday with all of us who share this beautiful country. With a huge year like Canada’s 150th hovering over proud Canadians, there was a need for…
Perception can change in the blink of an eye in the advertising world. Coming from a solid branding background, we know that anything can happen to a brand in the public eye. Although it’s important to be constantly influencing your target audience to feel and react a certain way to your branding efforts, sometimes those…
In the western world, it isn’t uncommon to see pop stars cameo in ads for big brands, whether it be an appearance on a Nike commercial or a recognizable voiceover for the latest Mr. Christie cookie. It makes sense for brands to hire public figures in order to reach that particular influencer’s target audience. In…
We know that trends don’t just appear out of nowhere. They’re born and inspired by a need for something fresh…and every trend starts somewhere. Trends work in cycles. Born from something that was once dated, old ideas creep back in and become new again. The 80s inspired many trends and had an unmistakable influence on…