Online, it all comes down to one thing: content. Whether it’s putting the consumer’s skills to the test and seeing what ads and ideas they can come up with for a contest, or whether you sit down and write it/film it/draw it yourself, content is what will draw consumers into your brand and keep them…
This week, adHOME explores movie posters, and how this special medium gets us into the theatre (preferably with popcorn!). Movie posters are an old medium, so keeping things fresh is a big task. In fact, the first movie posters started popping up in the 1890s. One hundred and twenty (120) years ago. That was before…
At adHOME, we like to get to know you and your consumer so we can tailor the campaigns we build to suit your needs. We think maybe you’d like to get to know us as well. Today we had a chat with Javier, to provide insight into the life of a digital marketer. Before coming…
Okay so, Google, but then what? If you didn’t know it, the number two search engine is (controversially) YouTube! This top media sharing platform was evaluated this week here at adHOME. Why take a look at YouTube? Its been around since 2005, and it was bought by Google less than a year after officially launching…
As you may have heard, adHOME is moving!
Thursday afternoon was the first time the entire staff got together for a “Winedown” event over at our new home at the beautiful 318 Wolfe Street.
Javier presented his Breakfast Club this week on SXSW (a.k.a. South by Southwest), a festival that took place from March 11th to 20th in Austin, Texas, with divisions each for what they dub interactive, film, and music. SXSW is known as a place where artists and brand names get their start. In music, for example,…
Michael’s timely breakfast club this week was on Batman. As you may know, the new Batman movie–or the Batman and Superman movie–came out on March 25th. Michael wanted to share with us some of the backstory behind this iconic superhero. This year marks Batman’s 75th anniversary, meaning that the superhero has been around for three quarters of…
From the desk of Kayla Vanstone, adHOME Intern. This week’s Breakfast Club it was my turn to present, so we explored the latest in brand wars and rivalries. Some brand rivalries have existed for as long as we can remember – namely Coke vs. Pepsi – while others are in the infant stages of…
For this month’s Home Skooled, adHOME looked at the documentary The Secret World of Lego. The documentary—which is currently a controversial issue since Lego feels it is portrayed too much like a cult—delves into the top secret world of Lego, where shutters are closed and doors are locked so that any of the new toy…
“Siri.” “Okay Google.” “Alexa.” You can put almost anything in quotes and it’d be a voice command for some sort of device. This week adHOME discovers Voice Assistance and the devices and brands that are looking to capitalize on this technology. The first big brand that’s taking a bite of this pie is Amazon. Last…