The next generation in space exploration is one in which private companies are leading the way. Since its inception in 1996 (inspired by the Orteig Prize of 1919 in which teams were challenged to complete the first non-stop flight between New York City and Paris), the XPrize has encouraged private innovation, particularly, but not solely,…
In the past, when considering digital marketing as a whole, “What is Digital Marketing” briefly touched on remarketing. It is simply defined by Google as “Remarketing lets you show ads to people who’ve visited your website or used your mobile app” but can be used across Google and social media platforms alike. Display remarketing is…
Have you ever been on a website or searched for a company only to find their website overly confusing? Not enough information? Too many menu options? This is exactly what UX aims to fix. What is UX? Overall, User Experience (UX) is defined by Google as “the overall experience of a person using a product…
The Importance Of a Strong Brand What do we actually remember about a logo? Take a minute and think about a strong brand…. like Apple. Perhaps you can picture the logo in your mind, and maybe even imagine that the apple is grey. But does the apple have a stem? Or a leaf? Is the…
As a team of people who are creative for a living, we inevitably take inspiration from everyday life and channel it into our work. This includes the changing of the seasons. It could be anything from the bright warm colour palette of the fall trees, to the cozy feeling of a large knit sweater or…
Did you hear the news? The City of St. Thomas unveiled their new corporate identity this week, and we couldn’t be more excited. Since the summer, the adHOME team has been crafting the brand’s positioning and personality to be leveraged for a new look that would speak to the identity of the community as a…
If you haven’t been to an escape room yet…What are you waiting for? No more Settler’s of Catan Saturdays! Escape Rooms are the new thing to do and if you’ve done one, you know why. The basic idea? Throw a few people in a room (willingly), tell them a story to set the stage (and…
This year, the City of London has taken a huge step towards making our streets safer by participating in the Vision Zero initiative as part of Canada’s Road Safety Strategy 2025. A highly successful road safety project that began in Sweden in the mid-90’s, Vision Zero has now grown into a global effort with the…
Recently, the adHOME team got out of the office to take part in an afternoon time travel adventure. Ok, we really just hopped in the car and went for a road trip, but when we stepped inside the doors of the newly opened Sifton West 5 Discovery Centre, it certainly felt like the future. This…
“Daring ideas are like chessmen moved forward. They may be beaten, but they may start a winning game.” — Johann Wolfgang von Goethe This year, three of our clients decided to take a bold step forward and push their brands in a direction that was considerably outside of their comfort zone. These daring choices paid…