snapchat

Snapchatting with adHOME

This week at the adHOME headquarters we decided to discover the Snapchat app for ourselves with a tutorial on the platform. Snapchat was created five years ago by two college students. It was initially called “Picaboo” and was only available to iOS users. What makes Snapchat different from all the other modern ways of sharing visual content?…

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Content Driven Campaigns

Online, it all comes down to one thing: content. Whether it’s putting the consumer’s skills to the test and seeing what ads and ideas they can come up with for a contest, or whether you sit down and write it/film it/draw it yourself, content is what will draw consumers into your brand and keep them…

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jaws movie poster

Analyzing Movie Posters

This week, adHOME explores movie posters, and how this special medium gets us into the theatre (preferably with popcorn!).  Movie posters are an old medium, so keeping things fresh is a big task. In fact, the first movie posters started popping up in the 1890s. One hundred and twenty (120) years ago. That was before…

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The Second Largest Search Engine

Okay so, Google, but then what? If you didn’t know it, the number two search engine is (controversially) YouTube! This top media sharing platform was evaluated this week here at adHOME. Why take a look at YouTube? Its been around since 2005, and it was bought by Google less than a year after officially launching…

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SXSW

adHOME’s Take on SXSW

Javier presented his Breakfast Club this week on SXSW (a.k.a. South by Southwest), a festival that took place from March 11th to 20th in Austin, Texas, with divisions each for what they dub interactive, film, and music. SXSW is known as a place where artists and brand names get their start. In music, for example,…

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affleck batman

Batman & His Brand’s History

Michael’s timely breakfast club this week was on Batman. As you may know, the new Batman movie–or the Batman and Superman movie–came out on March 25th. Michael wanted to share with us some of the backstory behind this iconic superhero. This year marks Batman’s 75th anniversary, meaning that the superhero has been around for three quarters of…

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brand wars

Brand Wars

From the desk of Kayla Vanstone, adHOME Intern.   This week’s Breakfast Club it was my turn to present, so we explored the latest in brand wars and rivalries. Some brand rivalries have existed for as long as we can remember – namely Coke vs. Pepsi – while others are in the infant stages of…

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Behind Lego Doors

Behind Lego Doors

For this month’s Home Skooled, adHOME looked at the documentary The Secret World of Lego. The documentary—which is currently a controversial issue since Lego feels it is portrayed too much like a cult—delves into the top secret world of Lego, where shutters are closed and doors are locked so that any of the new toy…

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