Fonts Blog

The Voice of Advertising

Advertising is hooked on creative designs, and rightly so. They’re the backbone of any good campaign and something we constantly strive for at adHOME. While advertising can’t exist without a strong creative design, there is something that predates advertising itself. It’s humble nature means it ends up often as an overlooked and underestimated element in advertising:…

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Tootsies Website

Putting Our Best Foot Forward

  adHOME has been working with Tootsies Shoe Market over the past two years to enhance the Tootsies brand online with a growing Facebook page and digital advertising. This strategy has focused on building brand recognition and a strong customer base leading up to the e-commence website launch. Just as the style of shoes is…

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I am McJobs

I am McJobs

Meet Bill Johnson. After leaving home at 16, Bill went from flipping burgers to becoming the Chairman, President & CEO of McDonalds Restaurants of Canada. His stories of business and life were captured in his new book, “I am McJobs”, co-authored with Sunil Godse. Bill’s success was all about hard work and having fun. adHOME…

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360 and VR

Reality made Virtual

Last spring, Facebook bought Oculus Rift to acquire their Virtual Reality technology and it’s expected that Facebook will bring consumer level VR displays to market next spring. It shouldn’t be long before VR headsets are as ubiquitous as the Xbox. Additionally, YouTube has recently allowed for 360 degree content to be uploaded to their site which…

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University of Toronto

Catch the Spirit

  Life as a student can be a crazy combination of late nights, early classes, lots of work, even more fun, and many carefree summers filled with adventure. Although the long summer breaks have long since passed for many adHOMEr’s, we have been reunited with the spirit of student life through some of our recent…

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The Art of Design

The Art of Design

Graphic design is a significant step in the process of successfully providing information, including forming a website as well as creating advertisements. We have a great team of graphic designers who often share tips and information about their thought process behind design. This week at adHOME, we talked about grids which are commonly used in…

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Personal Branding

Who are you?

The Importance of Personal Branding How are you presented online and offline? What skills and expertise do you have? These are the questions that we should be asking ourselves when determining our personal branding image. This week adHOME discussed the power of personal branding, and how important personal branding has become with the Internet and…

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Branding

What Makes a Good Tagline?

“Eat Fresh”, “Open Happiness”, and “Betcha can’t eat just one”. While many brands, such as Starbucks, are opting to drop their tagline, we talked about the importance and viability of the tagline. While many of our staff recognized “Just do it” and “I’m lovin’ it”, other brands, such as “Good to the last drop” or…

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