Case Study
Case Study
We developed resources for student mental health and crisis support.
THE CLIENT
The University of Toronto serves a large and diverse student population and is dedicated to fostering an academic community that empowers students to thrive. The University environment is demanding at every stage, from transitioning to a new way of life, to learning, the social environment, all the way through to graduation.
We’ve done everything we can to give you what you need
OUR APPROACH
Student mental health, wellbeing and safety is of paramount importance to student success in post-secondary institutions. Two organizations at the University of Toronto – Student Mental Health and the Community Safety Office wanted to create more awareness and promote their services to help students. We developed various media, including a website, PSAs, social media collateral and print ads, which conveyed the key aspects of finding resources in an easy intuitive way, as well capturing the essential steps in handling crisis management on campus.
CREATING BETTER RESOURCES FOR BETTER WELLBEING
One overarching theme was that students wanted one main access point, a website, that provided mental health support and information. We envisioned the website to be a compilation of engaging content coupled with mental health support materials and resources. The goal being to inspire students to become more proactive to help themselves, their friends or their peers. Ultimately providing a better understanding of mental health as a whole.
WE’RE HERE FOR YOU – YOU AREN’T ALONE
adHOME was asked to develop an awareness campaign to help students in dealing with crises for the Community Safety Office. The University identified core issues such as the trend with volatile and violent relationships. With an emphasis on students getting accepted to programs, making travel arrangements, and being academically successful, crises can add additional strain on students if left unaddressed. Our campaign educated students and helped prepare them for the interpersonal, cultural and social aspects of the change they are about to experience.
THE RESULTS
The Mental Health Website received tremendous applause by stakeholders and community members, while also earning a 2021 Platinum Hermes Creative Award and a 2021 Gold Communicator Award, and inspiring the development of additional promotional materials including posters and social media collateral.
