It’s been said that Saul Bass’ work is “instrumental” to the graphic design and advertising world, and although punny, rings true to many designers and artists who pull inspiration from Saul’s prosperous career. It’s safe to say that Saul was the man who altered the golden rules of design with his simple, yet out of…
Canada 150 has spurred many people into a Canadian pride frenzy – with the recent Canada Day celebration said and done, the festivities still continue as Canada celebrates its 150th birthday with all of us who share this beautiful country. With a huge year like Canada’s 150th hovering over proud Canadians, there was a need for…
Perception can change in the blink of an eye in the advertising world. Coming from a solid branding background, we know that anything can happen to a brand in the public eye. Although it’s important to be constantly influencing your target audience to feel and react a certain way to your branding efforts, sometimes those…