What kind of tourist are you? Do you prefer the familiar? Taking it easy at a resort in Mexico or a family trip to Disney Land or are you interest in something a bit further afield; exploring the ruins of Ankor Wat in Cambodia or volunteering on a archeological excavation in Peru?
This week we explored the marketing of tourism in Ecuador. The very distinctive regions; the Amazon, Andes, Pacific Coast and Galápagos might make it seem difficult to pull together a cohesive marketing campaign for the country but the “All you need is Ecuador” does a the job beautifully.
https://www.youtube.com/watch?v=toZaCpIzDqg
Some of our other favourite tourism campaigns include “Pure Michigan”
https://www.youtube.com/watch?v=7oHe6GRo7Dg
Alberta’s visually stunning “Remember to Breath” campaign
And one man’s (mis) adventures in “Incredible India”
Close to home or far away marketers do a great job of fuelling your wanderlust.