“Instilling calm, confidence, and connection.”
Did you know that every year [for over 20 years now] Pantone reveals a thoughtfully chosen colour to represent their Colour Of The Year?
You may be wondering what the big deal is, it’s just a colour… but these colours have actually played a big role in helping inspire brands, companies, agencies, etc. when planning product designs, creative development, purchasing decisions, product packaging and more for the following year.
Staying on top of design trends is a big factor for nearly all industries and Pantone’s carefully selected colours of the years help organizations stay on top of these trends by giving them a place to start: with a colour.
This year, Pantone announced the Pantone 2020 colour of the year is:
About the colour of the year
“A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” ~ PANTONE
PANTONE 19-4052 TCX Classic Blue colour values:
Branding With The Colour Blue
As we previously mentioned in the Notorious RGB blog (the 411 on famous logo colour codes), blue is a calming and conservative colour and is also one of the most widely-preferred colours to the human eye.
What does this mean exactly? Logos or creative designs that use the colour blue are easier for your audience’s/customer’s mind to digest and helps them feel confident in your brand or company from the start.
Using blue in your logo or ad creative can even help with brand recall in your audience and help boost customer loyalty and confidence in your brand, product or company.
So, if you’re looking to express trust, reliability and dependability in your branding, use the colour blue in your logo and marketing efforts.
Let’s take a closer look at how a few well-known brands are using the colour blue in their logos.
In your opinion, do these logos strike confidence in you when you see them or when you’re thinking about these companies and brands? Let us know in the comments section below!