In the past, when considering digital marketing as a whole, “What is Digital Marketing” briefly touched on remarketing. It is simply defined by Google as “Remarketing lets you show ads to people who’ve visited your website or used your mobile app” but can be used across Google and social media platforms alike.
Display remarketing is a variation of display advertising, that focuses on showing relevant ads back to the user once they have visited your site and continue to surf the web. They can have specific message, or a call to action inviting them back to fill out a form or purchase a product.
Remarketing can also be used as search ads (RLSA) or on Facebook, Instagram, Twitter and LinkedIn through pixels and insight tags. This means, you can specifically target people who have visited your website or possibly who have interacted with your company through custom lists. You can now share your message with these people directly knowing that they have a pre-existing relationship with your brand and products.
Targeting in digital marketing is so much more efficient and effective than it was just a few years ago, and remarketing adds to the intense capabilities and reach of these platforms.