What we can learn from Star Wars

With the imminent arrival of the new Star Wars film coming this month, lets talk about the super-heavyweight marketing marriage of Disney and LucasFilm. What are they doing to promote the upcoming and eagerly awaited instalment? See Nik’s breakfast club presentation outlining some of the Star Wars marketing lessons that can be used in other marketing campaigns.

Everything from advertisements, to merchandising, this brand has revamped itself within the Disney portfolio.