As marketers, it’s really no surprise that videos are an important part of marketing in this day and age. Video and Marketing go together like burgers and fries. You typically don’t get one without the other, and if you do – let’s be honest; you feel like something is missing.
Brands that utilize video as part of their marketing strategy claim that the videos have contributed to an increase in sales and impressions. It provides marketers with an attractive, flexible and shareable piece of media to reach audiences on several platforms. In a world where advertising has taken over the internet, video content is a great way to engage users, especially millennials.
If you still aren’t convinced, check out the official statistics here.