Case Study

TSSA-banner-icon

We Mobilized Ontario in Preventing Carbon Monoxide Poisoning

Case Study

TSSA-banner-icon

We Mobilized Ontario in Preventing Carbon Monoxide Poisoning

TSSA-logo

THE BACKGROUND

The Technical Standards and Safety Authority (TSSA) is a not-for-profit organization that promotes and enforces public safety in Ontario.

They came to us for help in educating Ontarians about the risks of carbon monoxide (CO) poisoning and to encourage homeowners to protect themselves by installing CO alarms and having their fuel-burning appliances inspected annually.

PEOPLE AREN’T AFRAID OF INTANGIBLE DANGERS, SO WE BROUGHT THE CARBON MONOXIDE THREAT TO LIFE.

VR-booth
TSSA-magazine
uoft-firststripe-mobile
TSSA-flyers

OUR BIG IDEA

Take our message to the big screen! We gave CO a starring role in its own thriller, entitled The Silent Killer, and we ran the trailer in cinemas throughout the province. Movie-style posters in subways, on GO trains and in transit shelters helped build interest and start the conversation. Social media videos and magazine ads supported the buzz.

On-site at cinemas we featured an interactive virtual reality experience supported by animated lobby screens and scratch ‘n sniff intercepts that reminded movie goers just how deadly this odorless gas is. Partnering with Kidde, we had CO alarms handed out in theatres which helped drive traffic to The Silent Killer website where people found rebates.

UNIQUE WEB DESIGN

We created a web platform that moved Ontarians along a multi-directional continuum highlighting CO sources, symptoms of poisoning and ways to protect yourself through CO detectors and annual inspections.

website-note
website-alt

THE RESULTS

A blockbuster! TSSA was thrilled with the positive, province-wide change brought about by the campaign. It was icing on the cake that this was their most-awarded program ever.

stat-conversionrate
stat-impressions
stat-costimpression
stat-webinteractions
stat-views
TSSA-CMA
TSSA-Davy
TSSA-MAR
TSSA-MEA
TSSA-SCA
footer_doodle
InstagramLinkedin

318 Wolfe Street, London
ON, Canada, N6B 2C5
519.672.9090
info@adHOMEcreative.com