“A marriage of color conveying a message of strength and hopefulness that is both enduring and up lifting.”
Every year, for over 20 years now, PANTONE thoughtfully selects a colour (or colours) that they believe will best represent the mood and aspiration for the year to come. You may be wondering why this is such a big deal, but these colours actually play a big role in inspiring brands, companies, agencies, etc. when planning for things like product designs, creative development, strategy development, purchasing decisions, product packaging and more.
Staying on top of design trends is important for all industries and PANTONE’s carefully selected colours of the year help organizations stay on top of these trends by giving them a place to start: with a colour. This year, the 2021 PANTONE colour of the year is:
This year, PANTONE is doubling down on their colour of the year and offering us this well-balanced combination of Ultimate Gray and Illuminating Yellow.
Standing independently as two bold colours, when 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating are combined they come together to create a well-balanced pairing, projecting strength, optimism and positivity (a mood to best sum up the upcoming 2021)
As people begin to look forward to a better and a more positive year, the mellow Ultimate Gray helps to keep us grounded and level headed, while the vibrant Illuminating Yellow is like a ray of sunshine and gives us hope for the new year.
About PANTONE Colour Of The Year
“Emboldening the spirit, the pairing of PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 highlights our innate need to be seen, to be visible, to be recognized, to have our voices heard. A combination of color whose ties to insight, innovation and intuition, and respect for wisdom, experience, and intelligence inspires regeneration, pressing us forward toward new ways of thinking and concepts.” ~ PANTONE