And the winner of Start Your JRNY 2017 is…Five Oceans!
A year ago, those words marked the beginning of a new chapter for four musicians out of London Ontario. A talented group of guys with a loyal local following were named the winners of the Start Your JRNY music contest. They were given the opportunity of a lifetime, and we’ve been along for the ride from the start.
As a team of passionate music lovers ourselves, adHOME saw this as a unique creative venture. Using our knowledge and expertise on branding and marketing, and applying it to a whole new type of brand. Sitting on the judging panel of the Finalist Showcase, we saw something unique in Five Oceans – and so did the rest of the judges. With an unanimous vote, Five Oceans were the winners.
Big names in the London community came together to support the project – offering event sponsorship, music development packages and an entire rebrand package including Logo Redesign, Album Artwork, Social Media development and Press Kit Design; all the tools the band would need to stand out from the rest and launch the next phase of their musical careers.
The rebrand process started with our Brand Blueprint session, carefully developed with the band in mind – touching on their musical inspirations, visual styles and digging deep to get to the essence of who they are. All the details we would use to create their new brand identity.
From that meeting, our creative team got to work on various logo options that incorporated each of these key pieces. We shared 6 unique logo concepts and after some discussion with the group, they unanimously voted on their new brand identity! Following the logo presentation, we brainstormed ideas for the EP album artwork and created a piece that captured the story of where Five Oceans are today – bringing 4 unique sounds together in one place, on a journey together.
Watch the full story and see how these pieces came to life below!