What Makes a Good Tagline?

“Eat Fresh”, “Open Happiness”, and “Betcha can’t eat just one”. While many brands, such as Starbucks, are opting to drop their tagline, we talked about the importance and viability of the tagline.

While many of our staff recognized “Just do it” and “I’m lovin’ it”, other brands, such as “Good to the last drop” or “Put A Tiger In Your Tank” had a bit tougher recall.

It became apparent through some examples that good taglines are hard to find. They need to connect with the consumers in a way that speaks to your product accurately. A tagline, if done well, is a crucial tool that can help you build better connections to your customers.

Our advice: if you are using a tagline, create something that will represent your brand promise and define your vision.

To learn more about our perspective and approach to branding, see our Brand Blueprint.