Sometimes creating a new website for your own company can be one of the most challenging things – lots of stops and starts, lots of changing direction and LOTS of different opinions. As an agency, it’s often so much simpler to do work for your clients than it is for yourselves. That was the case when we set out to create a new website for adHOME.
We considered multiple directions, but in the end we decided that while our website would be a unique reflection of our brand, more importantly, it would be a sales tool to communicate our depth of services and our strength in specific industry categories.
“We wanted a website that was current with latest design trends, but also one that was able to showcase work in industry sectors. We believe we’ve been successful in achieving this balance,” says agency partner Mark Brown.
Our work pages contain a deep catalogue of completed projects for various sectors including animal health, building materials, consumer packaged goods, education, foodservice and tourism. Representative case studies for each sector delve into objectives, facts, figures and results. Subsequent pages use images, videos and gifs to illustrate the wide variety of content we have produced.
Our team page is a fun collection of biographies – including chief stress buster, Sadie the dog! – while our Vibe section is a resource for the latest news and activities happening at the agency.
We’ve taken a “less is more” approach to copy on the site, choosing to have big beautiful images tell the story and bring the work to life. Everything has also been designed responsively to be viewed optimally on a computer screen, tablet or phone.
Take a peek at our website and find out why: www.adhomecreative.com