it’s all about

THE WORK

From B2B to B2C, we’re in the business of bringing brands to life through compelling insights, vivid storytelling and digital acrobatics. We’re in this together … and it’s time well spent.

adHOME Education Experience

Education Industry

With over ten years of experience working with some of the premier educational institutions in Canada, we understand the recruitment marketing challenges that the industry faces today. Tightened national budgets and diminished scholarship grants have pushed student enrolment levels lower. Tertiary education institutes are experiencing intensified rivalries as the competition to recruit the best students continues to rapidly increase.

adHOME has helped our educational clients enhance their broad curricula marketing to attract students to specific programs and has focused marketing messages at specific target profiles, such as adult learners, students with exceptionalities, international or high achieving students. We know how to navigate the complex hierarchy within educational institutions in order to satisfy multiple stakeholders while still delivering on objectives and achieving exceptional results.
[vc_row type="2" margin_bottom="0" padding_top="40" padding_bottom="40"][vc_column width="1/4"][dt_gap height="30"][vc_column_text el_class="prevarrow"]Roxul DIY Case Study[/vc_column_text][/vc_column][vc_column width="1/2"][vc_column_text]

Ivey's Recruitment Campaign

Competition to recruit top candidates into MBA programs is as fierce as it is global. As the first and most prestigious business school in Canada, Richard Ivey School of Business has been developing corporate leaders for over 90 years. During an eight-year relationship, adHOME planned and executed marketing projects across all of Ivey’s academic faculties and departments.[/vc_column_text][/vc_column][vc_column width="1/4"][vc_column_text el_class="nextarrow"]Maple Leaf Indulge Case Study[/vc_column_text][/vc_column][/vc_row][vc_row type="1" margin_top="40" margin_bottom="40" padding_top="40" padding_bottom="40"][vc_column width="1/6"][/vc_column][vc_column width="2/3"][vc_single_image image="3416" img_size="full" alignment="center"][dt_gap height="20"][vc_column_text] adHOME developed an aspirational campaign which asked the question, ‘What Kind of Leader Will You Be?”. It met the challenge of reaching Ivey’s enrolment target while not compromising their high admission standards, particularly true in the MBA program. The message resonated with high-achieving prospects on an emotional level. Campaign elements including a website, print brochure, ad series, online media and email marketing resulted in exceeding Ivey’s recruitment targets.[/vc_column_text][/vc_column][vc_column width="1/6"][/vc_column][/vc_row][vc_row full_width="true" margin_top="0" margin_bottom="0"][vc_column][vc_single_image image="3646" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row full_width="true" margin_top="0" margin_bottom="0"][vc_column][vc_single_image image="3647" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row full_width="true" margin_top="0" margin_bottom="0"][vc_column][vc_single_image image="3648" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row full_width="true" margin_top="0" margin_bottom="0"][vc_column][vc_single_image image="3649" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row full_width="true" margin_top="0" margin_bottom="0"][vc_column][vc_single_image image="3720" img_size="full" alignment="center"][/vc_column][/vc_row][vc_row type="1" margin_top="0" margin_bottom="0" padding_top="40" padding_bottom="0" bg_position="bottom" bg_cover="true" bg_attachment="true" min_height="480px" bg_image="/wp-content/uploads/Ivey_BBP_Results.jpg"][vc_column][dt_gap height="50"][vc_row_inner][vc_column_inner width="1/3"][vc_single_image image="3956" img_size="full" alignment="center" css_animation="appear"][dt_gap][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="3097" img_size="full" alignment="center" css_animation="appear"][dt_gap][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="3957" img_size="full" alignment="center" css_animation="appear"][/vc_column_inner][vc_column_inner][dt_gap height="50"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/3"][vc_column_text css=".vc_custom_1420734813025{padding-top: 90px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;background-image: url(https://1w3nnwhu0cyyjlsa3gg662tt-wpengine.netdna-ssl.com/wp-content/uploads/result-bkgd.png?id=771) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}"]

Results

The campaign’s measurable outcomes exceeded expectations in many areas. Total prospects into the pipeline increased 35% year on year; résumé assessments increased 74%; and applications for the new year’s class increased 50% pro rata year over year. In total, the target for the incoming class was fully met with a significant number of quality candidates on the waiting list.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type="2" margin_top="0" margin_bottom="0" padding_top="0" padding_bottom="40" bg_repeat="repeat" enable_parallax="false" min_height="250px"][vc_column width="1/6"][dt_gap height="30"][vc_column_text el_class="prevarrow"]Roxul DIY Case Study[/vc_column_text][/vc_column][vc_column width="1/6" offset="vc_hidden-xs"][vc_single_image image="762" img_size="full" css_animation="left-to-right"][/vc_column][vc_column width="1/2"][dt_gap height="60"][vc_column_text]“adHOME invested their time and energy into helping Ivey target the many different segments in the MBA market, and to understand how to best position our creative to resonate with each of them. It was a solid, strategic approach that worked.”   Assistant Director of Marketing, Ivey Business School [/vc_column_text][dt_gap height="30"][vc_single_image image="4476" img_size="full" alignment="center" onclick="custom_link" css_animation="appear" link="/work/?term=2&orderby=date&order=DESC"][/vc_column][vc_column width="1/6"][dt_gap height="30"][vc_column_text el_class="nextarrow"]Maple Leaf Indulge Case Study[/vc_column_text][/vc_column][/vc_row]
Ivey School of Business
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alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/2014/09/LinePattern.jpg" bg_position="top" bg_repeat="repeat" bg_cover="false" bg_attachment="true" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3655" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/TSSA_B_4.jpg" bg_position="top" bg_repeat="no-repeat" bg_cover="true" bg_attachment="false" padding_top="0" padding_bottom="0" parallax_speed="0.1" full_width="true" type="3"][vc_column width="1/4" el_class="ivey_video_container"][/vc_column][vc_column width="1/2"][dt_gap 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TSSA
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padding_right="0" bg_position="top" bg_repeat="no-repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" parallax_speed="0.1"][vc_column width="1/1"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/TSSA_B_2.jpg" bg_position="center" bg_repeat="repeat-x" bg_cover="true" bg_attachment="false" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3672" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/TSSA_B_2.jpg" bg_position="center" bg_repeat="repeat-x" bg_cover="true" bg_attachment="false" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3673" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/TSSA_B_2.jpg" bg_position="center" bg_repeat="repeat-x" bg_cover="true" bg_attachment="false" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3674" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/TSSA_B_2.jpg" bg_position="center" bg_repeat="repeat-x" bg_cover="true" bg_attachment="false" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3675" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/TSSA_B_2.jpg" bg_position="center" bg_repeat="repeat-x" bg_cover="true" bg_attachment="false" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3676" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/TSSA_B_2.jpg" bg_position="center" bg_repeat="repeat-x" bg_cover="true" bg_attachment="false" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3677" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/TSSA_B_2.jpg" bg_position="center" bg_repeat="repeat-x" bg_cover="true" bg_attachment="false" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3687" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/TSSA_B_2.jpg" bg_position="center" bg_repeat="repeat-x" bg_cover="true" bg_attachment="false" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3678" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row min_height="100px" margin_top="0" margin_bottom="-20" padding_left="40" padding_right="40" type="2" bg_color="#c0b700" bg_image="/wp-content/uploads/2014/09/GreenPattern.jpg" bg_position="top" bg_repeat="repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" enable_parallax="false" parallax_speed="0.1"][vc_column width="1/3"][vc_column_text el_class="prevarrow"]Previous Education[/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="4483" css_animation="appear" alignment="center" border_color="grey" img_link_target="_self" img_size="full" link="/work/?term=2&orderby=date&order=DESC"][/vc_column][vc_column width="1/3"][vc_column_text el_class="nextarrow"]Next Education[/vc_column_text][/vc_column][/vc_row]
Schulic large logo
[vc_row el_class="topAngle" margin_top="0" margin_bottom="0" full_width="true" padding_left="0" padding_right="0" bg_position="top" bg_repeat="no-repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" parallax_speed="0.1"][vc_column width="1/1"][/vc_column][/vc_row][vc_row margin_top="30" margin_bottom="0" padding_left="40" padding_right="40" bg_position="top" bg_repeat="no-repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" parallax_speed="0.1"][vc_column width="1/4" font_color="#5e5d5d"][vc_column_text el_class="prevarrow"]Previous Education[/vc_column_text][/vc_column][vc_column width="1/2"][vc_single_image image="3488" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][vc_column width="1/4"][vc_column_text el_class="nextarrow"]Next Education[/vc_column_text][/vc_column][/vc_row][vc_row el_class="bottomAngle" margin_top="0" margin_bottom="0" full_width="true" padding_left="0" padding_right="0" bg_position="top" bg_repeat="no-repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" parallax_speed="0.1"][vc_column width="1/1"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/2014/09/LinePattern.jpg" bg_position="top" bg_repeat="repeat" bg_cover="false" bg_attachment="true" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3574" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/2014/09/LinePattern.jpg" bg_position="top" bg_repeat="repeat" bg_cover="false" bg_attachment="true" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3572" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/2014/09/LinePattern.jpg" bg_position="top" bg_repeat="repeat" bg_cover="false" bg_attachment="true" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="3573" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row min_height="100px" margin_top="0" margin_bottom="-20" padding_left="40" padding_right="40" type="2" bg_color="#c0b700" bg_image="/wp-content/uploads/2014/09/GreenPattern.jpg" bg_position="top" bg_repeat="repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" enable_parallax="false" parallax_speed="0.1"][vc_column width="1/3"][vc_column_text el_class="prevarrow"]Previous Education[/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="4483" css_animation="appear" alignment="center" border_color="grey" img_link_target="_self" img_size="full" link="/work/?term=2&orderby=date&order=DESC"][/vc_column][vc_column width="1/3"][vc_column_text el_class="nextarrow"]Next Education[/vc_column_text][/vc_column][/vc_row]
Brescia Kings
[vc_row el_class="topAngle" margin_top="0" margin_bottom="0" full_width="true" padding_left="0" padding_right="0" bg_position="top" bg_repeat="no-repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" parallax_speed="0.1"][vc_column width="1/1"][/vc_column][/vc_row][vc_row margin_top="30" margin_bottom="0" padding_left="40" padding_right="40" bg_position="top" bg_repeat="no-repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" parallax_speed="0.1"][vc_column width="1/4" font_color="#5e5d5d"][vc_column_text el_class="prevarrow"]Previous Education[/vc_column_text][/vc_column][vc_column width="1/4"][vc_single_image image="6572" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][vc_column width="1/4"][vc_single_image image="6573" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][vc_column width="1/4"][vc_column_text el_class="nextarrow"]Next Education[/vc_column_text][/vc_column][/vc_row][vc_row el_class="bottomAngle" margin_top="0" margin_bottom="0" full_width="true" padding_left="0" padding_right="0" bg_position="top" bg_repeat="no-repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" parallax_speed="0.1"][vc_column width="1/1"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/2014/09/LinePattern.jpg" bg_position="top" bg_repeat="repeat" bg_cover="false" bg_attachment="true" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="6568" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row margin_top="0" margin_bottom="0" padding_left="0" padding_right="0" bg_image="/wp-content/uploads/2014/09/LinePattern.jpg" bg_position="top" bg_repeat="repeat" bg_cover="false" bg_attachment="true" padding_top="0" padding_bottom="0" enable_parallax="false" parallax_speed="0.1" full_width="true"][vc_column width="1/1"][vc_single_image image="6567" alignment="center" border_color="grey" img_link_target="_self" img_size="full"][/vc_column][/vc_row][vc_row min_height="100px" margin_top="0" margin_bottom="-20" padding_left="40" padding_right="40" type="2" bg_color="#c0b700" bg_image="/wp-content/uploads/2014/09/GreenPattern.jpg" bg_position="top" bg_repeat="repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" enable_parallax="false" parallax_speed="0.1"][vc_column width="1/3"][vc_column_text el_class="prevarrow"]Previous Education[/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="4483" css_animation="appear" alignment="center" border_color="grey" img_link_target="_self" img_size="full" link="/work/?term=2&orderby=date&order=DESC"][/vc_column][vc_column width="1/3"][vc_column_text el_class="nextarrow"]Next Education[/vc_column_text][/vc_column][/vc_row]
thumbnails_rectangle_uoft-1
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