Okay, it might not be THE puzzle, but Rubik’s Cubes are definitely something that frustrates those who don’t know very much about it and exhilarates others who know the answers and become experts. So how do people become experts? How do people solve three of them mid air while being juggled?!? Incredible skills, problem solving and memorizing of algorithms.
The first step was to develop a new name and tagline. We met with all the stakeholders, listened to them, observing their personalities and what made them unique. We developed for them a brand blueprint, a document that would both confirm and help inform our strategy.
Learn the 7 triggers of fascination to create a brand that stands out from the crowd and steps into the hearts and minds of consumers.
Google and ComScore have predicted that by 2020, over half of all internet searches will be voice searches. Additionally, Mary Meeker, the venture capitalist who predicted correctly that 2014 would be the “Year Of Mobile,” also predicts that 2020 will be the “Year of Voice.” If it wasn’t clear from those predictions, if you’re not…
adHOME loves being an active member in the London community and so does our staff! Join us this summer as we experience and support some of the amazing things London has to offer!
Do you know what a TED Talk is? Oftentimes people can think of their favourites right off the bat whether it was funny, inspiring, scientific or educational, TED Talks can take many forms and are memorable. For those of you who do not know, TED is a nonprofit devoted to spreading ideas, usually in the…
Back in the 1990’s, shopping meant getting dressed and leaving the house to go to a brick and mortar store. Sometimes you would even have to go to several of them over the course of an entire “shopping day,” to search for the items you dreamt of owning. Back then, some of the really customer…
Who are millennials? They are the group of 20-35 year olds that identify with raising their children properly. And by children, we mean their furry, fluffy and adorable pets. Today, 44% of millennials say they own pets and along with a few other factors, this has built a 69 billion dollar pet industry. So what…
These days there are endless opportunities and media platforms for brands to connect with consumers. You can find ads on TV, on the internet, and now they even come right to us on our cell phones – in our social media feeds, our chats, and even our games. Companies everywhere are competing for consumer attention,…
Many moons ago, in a job market far-far-away, I sat across a boardroom table from several high-ranking managing executives. A newly minted marketing manager for a luxury chain of hotels, I had drafted a communications plan for the upcoming year, which included (amongst a slew of traditional tactics) a strong digital component that focused heavily…