Like many people, I often think of the music industry as a maze of creativity. A puzzle of melodies, beats and notes. A way of life that feeds your heart and soul. But I never really think about its mortality – is the music industry declining? Is creativity dying off? We discussed this potential phenomenon…
“Eat Fresh”, “Open Happiness”, and “Betcha can’t eat just one”. While many brands, such as Starbucks, are opting to drop their tagline, we talked about the importance and viability of the tagline. While many of our staff recognized “Just do it” and “I’m lovin’ it”, other brands, such as “Good to the last drop” or…
As an advertising agency, we constantly stay on top of design trends and are always learning about new design mediums. adHOME Senior Graphic Designer, Nik Reid, highlights ten key trends such as Rich Content Experiences, SVGs and Cinemagraphs that have shaped the design industry and are trending for 2015. Below are some of the highlights,…
Now more than ever, a company’s digital presence and online marketing activities are increasingly vital tools to drive business and build a brand with consumers. However, technology moves fast and with no access to real-time digital data, it’s akin to stumbling around in the dark. adHOME is very proud to announce the launch of…
Fairway drives, impossible putts and an afternoon of sunshine. Golfing is a popular pastime, but there often isn’t time to grab that satisfying snack at the 9th hole mark, or at the clubhouse after your round. One of adHOME’s longest-standing clients, Maple Leaf Foodservice, faced this challenge with its golf course customers. If golfers skip the clubhouse, it…
With elevator-related injuries in Ontario on the rise, adHOME worked with the Technical Standards & Safety Authority (TSSA) to create a new elevator safety website aimed at educating the public on safe riding behaviour. Research indicates that almost all elevator-related injuries occur in one of three places – residential, commercial or institutional buildings. These locations…
The stats are alarming. Distracted driving is the number one killer on Ontario roads, leaving more deceased in 2013 than any other activity. According to the OPP, 78 deaths were caused by distracted driving in 2013, compared with 57 from impaired driving and 44 from speeding. In November 2014, adHOME had the chance to…
General Motors has recalled more than 25 million vehicles in North America due to safety defects …
I’ve seen a few different posts floating around purporting to have solved the mystery behind ‘the best time to post’ on various social media platforms…
Last spring adHOME was given a challenge. How do you get people out on the road, visiting some of Southwestern Ontario’s best culinary destinations? The answer . . . BEER!