It’s been said that Saul Bass’ work is “instrumental” to the graphic design and advertising world, and although punny, rings true to many designers and artists who pull inspiration from Saul’s prosperous career. It’s safe to say that Saul was the man who altered the golden rules of design with his simple, yet out of…
Canada 150 has spurred many people into a Canadian pride frenzy – with the recent Canada Day celebration said and done, the festivities still continue as Canada celebrates its 150th birthday with all of us who share this beautiful country. With a huge year like Canada’s 150th hovering over proud Canadians, there was a need for…
Perception can change in the blink of an eye in the advertising world. Coming from a solid branding background, we know that anything can happen to a brand in the public eye. Although it’s important to be constantly influencing your target audience to feel and react a certain way to your branding efforts, sometimes those…
In the western world, it isn’t uncommon to see pop stars cameo in ads for big brands, whether it be an appearance on a Nike commercial or a recognizable voiceover for the latest Mr. Christie cookie. It makes sense for brands to hire public figures in order to reach that particular influencer’s target audience. In…
We know that trends don’t just appear out of nowhere. They’re born and inspired by a need for something fresh…and every trend starts somewhere. Trends work in cycles. Born from something that was once dated, old ideas creep back in and become new again. The 80s inspired many trends and had an unmistakable influence on…
It’s official. Mobile traffic has surpassed its desktop counterpart. So when it comes to web design and development, you can no longer afford to build a desktop site first and adapt it later to mobile. It’s time to start thinking like a mobile user first. What do your existing and prospective customers need when they’re…
Over the last couple of years, Influencer Marketing has taken over. We have to look no further than America’s First Family, The Kardashians, as proof of this. The Kardashian’s aren’t singing praises for the likes of SkinnyTea, Air BnB and Nova Jeans on their Instagram feeds from the goodness of their hearts. Nope, they are…
Snapchat user or not – the ever-popular snap filters are something that everyone’s at least a little bit familiar with. The introduction of the very first Snapchat filters garnered great success with their users, so naturally, Snapchat has stepped up their game. Snapchat let its users take advantage of selfie filters such as zombies, seniors,…
As the world of marketing expands, experiential marketing has moved to the forefront. Creating unique and engaging moments, experiential marketing provides brands with the ability to stand out against competitors and if the tactic works…the result is marketing gold – brand loyalty. So, what does it take to create a marketing experience? We see it…
Do you match your headphones to your briefcase? Or your socks to your suspenders? Is your productivity at its highest when you’re within a 15-meter radius from at least 3 different burrito or donut shops? If that’s the case, most commercial spaces these days just aren’t built to withstand the magnitude of your millennial creativity.…